Ashlee Riordan
Ashlee is a strategic innovator and entrepreneur with extensive experience in professional services, specialising in balancing customer, operational, commercial, and technical requirements.
Ashlee is renowned for leading high‑performing teams in complex, high-pressure environments, with an outstanding track record in new venture design, growth and commercialisation.
Ashlee is skilled in strategy, human‑centred design, solution design and business transformation, and has a proven ability to drive results in both corporate and startup settings.
Dr Fraser Allison
Fraser is a mixed methods researcher with deep expertise in strategy, human-centred design and data analytics, which he has developed over 17 years of experience in commercial and academic research. He has a PhD in Human-Computer Interaction from the University of Melbourne and held a postdoctoral research fellowship for several years, coordinating a multi-year collaborative research project with a large industry partner.
As a market researcher and human-centred design practitioner, Fraser has led research programs and provided strategic insights for a range of sectors including healthcare, tech, aviation, tourism, retail, telecommunications and financial services.
Fraser provides valuable input into every stage of a product/service lifecycle, from discovery and value-proposition testing to customer satisfaction and UX optimisation.
